Motion Metrix G2 | Product & Advertising
Client: Fresco International
Production: Glassgate Production Co.
Role: Photographer
Type: Advertising · Product · Lifestyle · Sports
Photography for the launch of Motion Metrix G2, a technology developed for advanced gait and tread analysis.
The project required a visual system capable of communicating both the technical nature of the product and the human experience behind it. The photography combines product details, controlled clinical environments, outdoor running imagery and lifestyle scenes featuring athletes and a podiatrist.
The final image library was created for commercial communication, including advertising campaigns, Amazon and social media, balancing clear product representation with a dynamic lifestyle aesthetic.
